Reward customers and increase frequency of purchases.
Developed a custom-built marketing program, designed for partner's target demographic. Call center training, incentives, new products additions and motivational gifts were part of the solution.
6% conversion via call center efforts, with happier customers thanks to a number of benefits and savings.
Seamlessly integrated a customized free shipping program into the client's digital and call center channels to drive revenue lift and enhance lifetime value.
Created Territory Ahead Elite, metrostyle Elite and Chadwick's Elite featuring free shipping, plus $700 in consumer benefits.
Acquired 3,000 new program participants in 11 months, on track to add 20,000 within months. Reunion Group helped drive nearly $2 million in incremental revenue
Developed an online, post transaction offer to enhance digital channel efficacy, generate incremental revenue and provide an alternative free shipping product.
Created Spiegel Digital VIP, a micro-site (developed in less than 90 days) to encourage enrollment.
Produced at 3.5% conversion rate and compensated Spiegel $20 per order.
Developed a direct mail program to enhance the Belk card.
Created Belk VIP, over a dozen customized benefits, communicated to over 2.3 million Belk cardholders - with no cost to Belk
Enrolled over 30,000 customers and generated over $900,000 in commission to Belk
Deal with the growing consumer problem of Credit Card Loss / Theft and Identity Theft, for both ExxonMobil and their customer base.
Reunion Group developed and marketed FixIT™ and ALERT! programs to ExxonMobil customers via direct mail.
50,000 members were enrolled, thus dealing with the problem and generating substantial recurring income of millions of dollars to ExxonMobil.
Optimized the customer experience in their voice channel, created a program that drives consumption, loyalty and financial results.
Created an integrated consumer VIP program featuring free shipping, plus $700 in consumer benefits.
Acquired 22,000 new program participants in 24 months, added $700,000 to the partner's bottom line.